Ideate
Brainstorming
Storyboards
User Flows
Scenarios
Conceptual Design
Wireframes
Implement
Detailed User Flows
Prototype
Usability Testing
High Fidelity Designs
Visual Designs
Deliver
Design Specs
Visual Quality Assurance (VQA)
Discover
Stakholder Interviews
User Interviews
Product Demos
Current State Analysis
Competitive Analysis
Workshops
Define
Personas
Empathy Maps
User Journeys
User Stories
Problem Statements
SWOT Analysis
Affinity Mapping
Decision Matrix
Prioritization